Rachel Schwartzmann
is a writer and creator based in New York City.

Rachel Schwartzmann

is a writer and creator based in New York City.





︎ For Now: A Journal︎︎︎
Ordinary Habit | 2022
Take note of the little things with For Now. Rachel worked with Ordinary Habit to bring their first-ever guided journal to life. She led editorial development, copywriting, and promotional content efforts.

  • Content Strategy (“Taking Note” blog series)
  • Creative Consulting
  • Copywriting (Select Social/Web/Email) 
  • Journal Prompts (Ideation/Copy for 100+ prompts)
  • Product Naming (For Now)

“A mindfulness habit requires time and commitment—two qualities that conflict with a fast-paced lifestyle. But, the journal's weird assignments and anarchical vibe take off the pressure of production. Each page piles on enough intrigue to make you want to flip another. One thing is clear: this journal was made by artists and not by a corporation.”
- Alexandra Polk 

︎ Ordinary Habit: Brand Storytelling ︎︎︎
Ordinary Habit | 2021-Present

Rachel writes select copy for Ordinary Habit's editorial, email, and social channels. Please email for more information.

  • Content Strategy
  • Copywriting

  • Ordinary Story
  • Taking Note
  • Lifestyle Guides/Interviews
  • Brand/Product Stories

Laundry Service and Adobe hired Rachel as the sole editorial creative on the CoCreate: Max team. Rachel interviewed all team members, wrote their bios, and penned an exclusive letter for the event recap page. Please email for more information.  

  • Artist Interviews
  • Editorial Content Creation

︎ Selected Team Bios

︎ Rachel’s creativity letter

︎ Podcast︎︎︎
Slow Stories | 2020-Present
In May 2020, Rachel formally launched the Slow Stories podcast, which explores living, working, and creating more intentionally in our digital age. She also produces/writes a supplemental editorial series called Slow Seasons.

  • Content Strategy
  • Episode Writing
  • Hosting
  • Interview Writing/Research
  • Podcast Production

  • Courtney Marie Andrews
  • Ross Gay
  • Laura Cramer and Starr Hout
  • Deja Foxx
  • Suleika Jaouad
  • Katie Kitamura
  • Coco Mellors
  • Ella Frances Sanders
  • Lisa Taddeo
  • Hannah Traore
  • Zak Williams

︎ Spring Campaign and Catalog︎︎︎
Crate and Barrel | 2020
In 2020, Rachel worked on various content partnerships with Crate and Barrel. Rachel's second project focused on "dining in." She highlighted select lifestyle pieces through multimedia storytelling.

  • Content Creation (Social Media)
  • Lifestyle Photography + Styling (Catalog)

Spring 2020 Catalog  

︎ PLANOLY Presents︎︎︎
PLANOLY | 2020 - 2022
Rachel launched PLANOLY’s beloved virtual event series in the early days of COVID-19. She spearheaded high-level strategy, messaging, and programming alongside the internal brand and creative teams. Please email for more information.

  • Brand Strategy
  • Copywriting
  • Creative Consulting
  • Partnerships

  • Event Moderation
  • Panel Scripts
  • Partner Curation/Outreach
  • Partner Materials/Messaging
  • Program Ideation/Naming
  • Workshop Ideation/Naming

ADAY hired Rachel to produce their Plant Life collection launch in New York City. She consulted on high-level strategy—which included installation art and performances—and curated brand partners, including The Sill, Hudson Wilder, and more. Please email for more information.

  • Creative Consulting
  • Event Production 
  • Partnerships

Event art by John McLaughlin ︎Produced by Rachel

︎ PLANOLY: Brand Storytelling︎︎︎
PLANOLY | 2016 - 2022

Rachel was one of PLANOLY's first collaborators. She worked with them on several brand storytelling projects. Please email for more information.

  • Brand Marketing
  • Copywriting
  • Content Strategy
  • Partnerships
  • Special Projects

︎ Please email for Rachel’s full copywriting portfolio.

Black Friday Tagline: STRESS LESS, PLAN BETTERBlack Friday Tagline: Stress less. Plan better.

︎ The Echo Collection︎︎︎
Melissa Joy Manning | 2014 - 2015

The Echo Collection was a limited edition, co-branded jewelry box collection designed by Melissa Joy Manning and The Style Line (Rachel’s company). The project aimed to “echo” change and inspire conscious consumption. Melissa and Rachel decided that jewelry boxes were the perfect vessel to represent that longevity (they protect the things that matter most). Rachel led branding, content creation, and event partnerships.

  • Content Creation 
  • Event Production/Partnerships
  • Product Ideation/Naming

Photos by Masha Maltsava (Collection 01)

Collection 01

Collection 02

︎ The Style Line: Founder and EIC︎︎︎
The Style Line | 2013 - 2020

Rachel founded The Style Line in 2011. It began as an industry-leading fashion Tumblr and developed into a boutique content company in 2013. Rachel ran The Style Line's publishing and consulting arms, produced over a dozen internal and client events across the United States, conceived several editorial packages (i.e., A Girl Abroad, NYFW Virtual Sketchbook, Studio Visit, and more) and profiled hundreds of creative tastemakers. Please email for more information.

  • Away
  • CFDA
  • Create & Cultivate
  • Forbes
  • Melissa Joy Manning
  • Refinery29
  • Squarespace
  • Tumblr
  • West Elm

  • Best in Fashion Finalist, Shorty Awards (2015)