HOMEPAGE ︎︎︎
︎
Projects
SELECTED WORK
︎ For Now: A Journal︎︎︎
Ordinary Habit | 2022
Ordinary Habit | 2022
OVERVIEW
Take note of the little things with For Now. Rachel worked with Ordinary Habit to bring their first-ever guided journal to life. She led editorial development, copywriting, and promotional content efforts.
SERVICES
Take note of the little things with For Now. Rachel worked with Ordinary Habit to bring their first-ever guided journal to life. She led editorial development, copywriting, and promotional content efforts.
SERVICES
- Content Strategy/Creation (“Taking Note” blog series)
- Creative Consulting
- Copywriting (Select Social/Web/Email)
- Journal Prompts (Ideation/Copy)
- Product Naming (For Now)
REFINERY29
“A mindfulness habit requires time and commitment—two qualities that conflict with a fast-paced lifestyle. But, the journal's weird assignments and anarchical vibe take off the pressure of production. Each page piles on enough intrigue to make you want to flip another. One thing is clear: this journal was made by artists and not by a corporation.”
- Alexandra Polk
“A mindfulness habit requires time and commitment—two qualities that conflict with a fast-paced lifestyle. But, the journal's weird assignments and anarchical vibe take off the pressure of production. Each page piles on enough intrigue to make you want to flip another. One thing is clear: this journal was made by artists and not by a corporation.”
- Alexandra Polk
︎ Ordinary Habit: Stories ︎︎︎
Ordinary Habit | 2021-Present
Ordinary Habit | 2021-Present
OVERVIEW
Rachel creates content and writes copy for Ordinary Habit’s communications channels.
PROJECTS
Rachel creates content and writes copy for Ordinary Habit’s communications channels.
PROJECTS
- Ordinary Story
- Taking Note
- Lifestyle Guides
- Select Brand Stories
︎ Adobe CoCreate: Max ︎︎︎
Adobe | 2020
Adobe | 2020
OVERVIEW
Laundry Service and Adobe hired Rachel as the sole editorial creative on the CoCreate: Max team. Rachel interviewed all team members, wrote their bios, and penned an exclusive letter for the event recap page. Please email for more information.
SERVICES
Laundry Service and Adobe hired Rachel as the sole editorial creative on the CoCreate: Max team. Rachel interviewed all team members, wrote their bios, and penned an exclusive letter for the event recap page. Please email for more information.
SERVICES
- Artist Interviews
- Editorial Content Creation
︎ Rachel’s “creativity” letter
︎ Spring Campaign and Catalog︎︎︎
Crate and Barrel | 2020
Crate and Barrel | 2020
OVERVIEW
In 2020, Rachel worked on various content partnerships with Crate and Barrel. Rachel's second project focused on "dining in." She highlighted select lifestyle pieces through multimedia storytelling.
SERVICES
In 2020, Rachel worked on various content partnerships with Crate and Barrel. Rachel's second project focused on "dining in." She highlighted select lifestyle pieces through multimedia storytelling.
SERVICES
- Content Creation (Social Media)
- Lifestyle Photography + Styling (Catalog)
Spring 2020 Catalog
︎ PLANOLY Presents︎︎︎
PLANOLY | 2020 - 2022
PLANOLY | 2020 - 2022
OVERVIEW
Rachel launched PLANOLY’s beloved virtual event series in the early days of COVID-19. She spearheaded high-level strategy and programming in collaboration with PLANOLY's brand and creative teams. Please email for more information.
SERVICES
Rachel launched PLANOLY’s beloved virtual event series in the early days of COVID-19. She spearheaded high-level strategy and programming in collaboration with PLANOLY's brand and creative teams. Please email for more information.
SERVICES
- Brand Strategy
- Copywriting
- Creative Consulting
- Partnerships
ADDITIONAL TASKS
- Copywriting
- Event Moderation
- Panel Scripts
- Partner Curation/Outreach
- Program Ideation/Naming
- Workshop Ideation/Naming
︎ Plant Life Collection︎︎︎
ADAY | 2018
ADAY | 2018
OVERVIEW
ADAY hired Rachel to produce their Plant Life collection launch in New York City. She consulted on high-level strategy—which included installation art and performances—and curated brand partners, including The Sill, Hudson Wilder, and more. Please email for more information.
SERVICES
ADAY hired Rachel to produce their Plant Life collection launch in New York City. She consulted on high-level strategy—which included installation art and performances—and curated brand partners, including The Sill, Hudson Wilder, and more. Please email for more information.
SERVICES
- Creative Consulting
- Event Production
- Partnerships
Event art by John McLaughlin ︎Produced by Rachel
︎ PLANOLY: Brand Storytelling︎︎︎
PLANOLY | 2016 - 2022
PLANOLY | 2016 - 2022
OVERVIEW
Rachel was one of PLANOLY's first collaborators and went on to work with them for over six years. Throughout that time, she led several brand/marketing projects. Please email for more information.
SERVICES
Rachel was one of PLANOLY's first collaborators and went on to work with them for over six years. Throughout that time, she led several brand/marketing projects. Please email for more information.
SERVICES
- Brand Marketing
- Copywriting
- Content Strategy
- Partnerships
- Special Projects
︎ Copywriting Samples
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︎ The Echo Collection︎︎︎
Melissa Joy Manning | 2014 - 2015
Melissa Joy Manning | 2014 - 2015
OVERVIEW
The Echo Collection was a limited edition, co-branded jewelry box collection by Melissa Joy Manning and The Style Line.
SERVICES
The Echo Collection was a limited edition, co-branded jewelry box collection by Melissa Joy Manning and The Style Line.
SERVICES
- Content Creation
- Event Production
- Product Ideation/Naming
Portrait by Masha Maltsava
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︎ The Style Line︎︎︎
Founder | 2013 - 2020
Founder | 2013 - 2020
OVERVIEW
Rachel founded The Style Line in 2011. It began as an industry-leading fashion Tumblr and developed into a boutique content company in 2013. Rachel ran The Style Line's publishing and consulting arms, conceived several editorial packages, and profiled hundreds of tastemakers in fashion, design, food, travel, and the arts. Please email for more information.
PRESS AND PARTNERS
ACCOLADES
Rachel founded The Style Line in 2011. It began as an industry-leading fashion Tumblr and developed into a boutique content company in 2013. Rachel ran The Style Line's publishing and consulting arms, conceived several editorial packages, and profiled hundreds of tastemakers in fashion, design, food, travel, and the arts. Please email for more information.
PRESS AND PARTNERS
- Away
- CFDA
- Create & Cultivate
- Forbes
- Refinery29
- Squarespace
- Tumblr
- West Elm
ACCOLADES
- Best in Fashion Finalist, Shorty Awards (2015)
