PLANOLY
2016-2022PLANOLY is the industry-leading social marketing solutions tool. Rachel connected with the company’s co-founder pre-launch and became one of their first collaborators. For nearly seven years, she worked with the team on various brand storytelling projects—and played an essential role in helping them grow their now 8m+ user base.
SERVICES
Brand Marketing
Copywriting
Creative Direction
Partnerships
Special Projects
TESTIMONIAL
“Working with Rachel has been one of the highlights of my career. Getting to be exposed to her creativity and strategic mindset was inspiring. Her versatility was instrumental in the success of PLANOLY, from creating the most on-brand partnerships that exposed the brand to ideal customers to her exceptional copywriting that spoke perfectly to the PLANOLY voice. During the pandemic, PLANOLY saw an increase in users, and she was a big part of the success of many new programs that were launched during this time, from our event series PLANOLY Presents to new brand launches. If you need someone to help you with brand copywriting, storytelling, or strategy, Rachel is the best.”
- Marlene Ramirez ︎ Senior Manager, Brand Partnerships
Copywriting
Creative Direction
Partnerships
Special Projects
TESTIMONIAL
“Working with Rachel has been one of the highlights of my career. Getting to be exposed to her creativity and strategic mindset was inspiring. Her versatility was instrumental in the success of PLANOLY, from creating the most on-brand partnerships that exposed the brand to ideal customers to her exceptional copywriting that spoke perfectly to the PLANOLY voice. During the pandemic, PLANOLY saw an increase in users, and she was a big part of the success of many new programs that were launched during this time, from our event series PLANOLY Presents to new brand launches. If you need someone to help you with brand copywriting, storytelling, or strategy, Rachel is the best.”
- Marlene Ramirez ︎ Senior Manager, Brand Partnerships
PLANOLY Presents
Rachel launched PLANOLY's beloved virtual event series in the early days of COVID-19. From conversations to workshops, these events featured tangible advice from world-renowned founders, marketers, and creators.
Rachel had a hand in nearly all aspects of the project. She spearheaded high-level strategy, messaging, and programming in collaboration with the internal brand and creative teams.
TASKS
Copywriting
Creative Consulting
Event Moderation
Panel Scripts
Partner Curation/OutreachPartner Materials/Messaging
Program Development/Naming
Workshop Development/Naming
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Rachel had a hand in nearly all aspects of the project. She spearheaded high-level strategy, messaging, and programming in collaboration with the internal brand and creative teams.
TASKS
Copywriting
Creative Consulting
Event Moderation
Panel Scripts
Partner Curation/OutreachPartner Materials/Messaging
Program Development/Naming
Workshop Development/Naming
PLANOLY Presents: Reels Resolutions ︎Q1 2022
︎︎︎A series of workshops on the basics of social video content
Rachel conceptualized the event names and topics. She consulted on the creative brief for the program’s visual identity and curated most of the speakers (participants included Katie Sturino of Megababe, Gabby Phi of INKA, social media consultants Candace Marie Stewart and Courtney Park, and more). Rachel also wrote all of the copy for the event descriptions and landing page.
PLANOLY Presents: Pinspirational Holidays︎Q3 2021
︎︎︎A series of workshops on building a Pinterest-led holiday content strategy
Rachel conceptualized the event names and topics, and wrote the copy for the event descriptions and landing page. Rachel also consulted on program development, ranging from speaker curation to the visual identity for all promotional assets.
PLANOLY Presents: Summer (Content) Camp ︎Q2 2021
︎︎︎A series of workshops on the basics of content creation
Rachel conceptualized the event names and topics. She produced most of the programming, including workshops led by Julianne Fraser of Dialogue New York, Tezza Barton of Tezza App, Kate Hamilton of Sonder & Tell, and activist and strategist Deja Foxx. Rachel also wrote the copy for the event descriptions and landing page.
PLANOLY Presents: Approachable Design ︎Q1 2021
︎︎︎A series of workshops on the basics of branding and design for social media
Rachel spearheaded partner research and liaison (including guidance on paid partner promotions), conceptualized each event name, and wrote the copy for the program's event descriptions, creator briefs, and landing page.
PLANOLY Presents: Back to (Social) School ︎Q3 2020︎︎︎A series of panels that demonstrated we can all continue to learn no matter what stage of life we're in currently
Rachel conceptualized the series and event names and produced most of the programming, including fireside chats with Abigail Cook Stone and Sayyid Markar of Otherland, Jordan Taylor of Medley, and more. She also scripted the discussion questions and consulted on the editorial direction for the promotional assets.
PLANOLY Presents ︎Q1 2020
︎︎︎A series of panels with leading entrepreneurs and marketers
Rachel worked with PLANOLY to bolster their community during the early days of COVID-19. The result was the introduction of the brand's beloved digital event series, PLANOLY Presents. For the inaugural program, Rachel produced and moderated half of the events, which included fireside chats with Jaime Schmidt of Schmidt's Naturals, Dianna Cohen of Crown Affair, and Ali Kriegsman of Bulletin. Rachel also scripted the discussion questions and consulted on the editorial direction for the promotional assets.
Copywriting
From internal documents to landing pages, Rachel lent her storytelling prowess to several projects. Additional samples available upon request.
TASKS
Brand Writing
Content Writing
Copywriting
Landing Pages
Panel Scripts
Partner Outreach Materials
Partnership Decks
Program Naming
Website/App Audits
TASKS
Brand Writing
Content Writing
Copywriting
Landing Pages
Panel Scripts
Partner Outreach Materials
Partnership Decks
Program Naming
Website/App Audits
Preferred Partner Web Copy
Preferred Partner Program Email Copy
Homepage Web Copy
International Women’s Day Event Naming/Web Copy
PLANOLY Presents: Workshop Naming
Black Friday Tagline: Stress less. Plan better.
Philanthropic Program Naming: Designing Change
Consulting
From partnership launches to IRL events to influencer campaigns, Rachel ideated and consulted on various marketing activations. Additional samples available upon request.
TASKS
Brand Partnerships
Campaign Ideation
Content Strategy
Creative Consulting
Event Production
Influencer Marketing
Special Projects
Brand Partnerships
Campaign Ideation
Content Strategy
Creative Consulting
Event Production
Influencer Marketing
Special Projects
#HowIPLANOLY Influencer Campaign Curation
Preferred Partner Program Brand Curation
StoriesEdit x The Sill Template Collection
StoriesEdit x The Sill Template Collection Launch EventNEXT PROJECT ︎︎︎