Brand Assembly

2015-2019

Brand Assembly is a leading business platform and trade show for fashion and lifestyle brands. Rachel worked with the team on developing a foundational storytelling framework spanning online content and offline events.

SERVICES
Content Creation
Content Strategy
Creative Consulting
Event Production 
Partnerships

TESTIMONIAL

“Rachel has really helped us hone in on what we wanted to execute, and she's gotten it done. It's been incredible to work with [her] to establish a place and a voice for these emerging designers in a creative way through the content and collaborations, which have all been really unique. It's been really rewarding for us to streamline our vision for Brand Assembly moving forward.”
- Hillary France︎Co-Founder and CEO of Brand Assembly




The Assemblist


Rachel's initial work with Brand Assembly began with launching their blog, The Assemblist. The goal was to create a destination to showcase Brand Assembly's extensive community of designers and the happenings at the company's co-working spaces, trade shows, and events. The content also elevated the profile of Brand Assembly's co-founders, team, and industry collaborators. Rachel conceptualized and wrote stories, sourced interviewees, and produced each story's correlating visual assets (photography and illustration). Additional samples available upon request.




Community Events


Throughout her engagement with Brand Assembly, Rachel also conceptualized and produced panels highlighting the company's services and seasonal offerings. She also wrote and produced recap stories.


Happy Place ︎ 2019
In celebration of Brand Assembly's first pop-up at SHOWFIELDS, Rachel worked with the team to produce their “Happy Place” panel, which focused on interior design's vital role in our (creative work) spaces. She curated the panelists—artist Marleigh Culver, Lacie Porta of Framed Florals, consultant Stephanie Tam, and architect Alda Ly—and secured key event partners, including ROLLN and Usual Wines. She also scripted the panel discussion questions and produced an immersive recap story for Brand Assembly's blog and social channels.

Innovators in Retail ︎2019
Brand Assembly's first panel of 2019 focused on innovation in retail. Rachel worked with the team on curating the panelists—Katie Hunt of SHOWFIELDS, Lauren Danziger of Industry City, and more—and secured key event partners, including Kin Euphorics and Usual Wines. She also scripted the panel discussion questions, consulted on the high-level social media content strategy, and created an immersive recap story for Brand Assembly's blog and social channels.

The Business of Branding ︎  2018
To kick off Brand Assembly's trade show season, Rachel produced a branding panel and workshop. She ideated the event format, scripted the discussion questions, and curated the speakers, including business advisor Gretchen Jones, Rebecca Angus-Smith of RoAndCo, and Amanda Keiser of Club Monaco. Rachel also created an immersive recap story for Brand Assembly's blog and social channels.

Brand Building in the Digital Age ︎ 2016
The Style Line and Brand Assembly curated a panel of industry leaders to discuss technology's impact on the fashion industry. Rachel co-moderated the discussion with Brand Assembly's co-founder and CEO, Hillary France. She produced the panelists, which included Marissa Smith of NYLON, Rachel Fletcher of Tictail, and celebrity wardrobe stylist Sarah Slutsky. Rachel also created an immersive recap story for Brand Assembly's blog and social channels.


NEXT PROJECT ︎︎︎