Nanit
2026 Nanit is a smart baby monitor brand. Rachel leads their Substack, In a Blink, which celebrates the joys of parenthood. She concieved the spring relaunch strategy and content guidelines, and currently develops and implements the publication’s monthly editorial calendars. Additional samples are available upon request.
SERVICES
Content Strategy
Creative Consulting
Community Engagement
Editing
Writing
SERVICES
Content Strategy
Creative Consulting
Community Engagement
Editing
Writing
Creative Direction
Rachel conducted a comprehensive creative audit, resulting in consolidated messaging and streamlined design and copy updates.
Content Direction
Building on In a Blink’s editorial mission to celebrate the joys of parenthood, Rachel developed content pillars that allowed this concept to come to life through consistent and dynamic series and formats. She also outlined best practices for maximizing In a Blink’s content across the Substack ecosystem.
Rachel currently spearheads monthly content calendar development. She also writes, edits, and designs all newsletters and Notes (Substack’s short-form content).
Newsletters ︎
Recent letters have featured Evan Lian (Contributing cartoonist for The New Yorker), Rachel Hochhauser (NYT bestselling author of Lady Tremaine and co-founder of Piecework), and more.
Notes ︎
BACK TO PROJECTS ︎︎︎